Hello, my name is Grant Clayton and I’m the founder and CEO of 1 Percent Lists, which is, you guessed it, a company charging lower commission rates to list homes. It seems that every time I speak with another agent about what we do and get past all the typical “you get what you pay for” zingers […]

Covid 19 is going to kill the real estate industry as we know it. Sounds crazy right. It’s now April 2022 and the darkest days of Covid seem (hopefully) to be behind us. Though many agents complain about the market with a lack of inventory of homes and tons of frustrated buyers, there are many

A short time ago, I was in a Clubhouse real estate room and I was called up to speak. This was a room designed to help people learn to cold call potential clients for lead generation. After doing my presentation, which mainly consisted of our value proposition, everyone’s head exploded. When I finally got a

For those who might have missed it, Realogy, one of the biggest real estate companies in the world, just publicly announced that it supports ending the requirement that a buyer’s broker be offered compensation by the MLS. How big is Realogy Realogy supported roughly 1.4 million home transactions in 2020 and has just under 200,000

Kelly and I created 1 Percent Lists at the end of 2015 but that actual story began much earlier. I was a former basketball coach and substitute teacher and Kelly had just recently left the Navy where she served as a corpsman and was studying to become a nurse. We were planning on a move

1% is the new 3% when it comes to real estate agents’ take-home pay, and I can prove it. The traditional real estate commissions So quick math for those who aren’t completely engrossed in real estate commissions. For time immeasurable, or about 140 years give or take, agents have charged 6% to market properties. That

I spend a lot of time in social media channels and clubhouse rooms dedicated to helping new agents and struggling agents get more deals. I have heard every bit of advice from cold call more, use this script, join a team, door knock here, buy Zillow leads, hold open houses for successful agents, and everything

The Real Estate Tech Boom I began my real estate career in the spring of 2011 just as the technology boom was really starting to take hold in the real estate industry. Smart phones were popping up everywhere and apps were being developed to make a real estate agent’s life easier. Bluetooth lockboxes were making