Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others. He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
Hundreds of happy clients quickly turned into thousands of happy clients with millions of dollars saved, and hundreds of happy agents with millions of dollars made with the founding of 1 Percent Lists, a full service real estate brokerage that focuses on real value for their clients and his agents. 1 Percent Lists agents utilize a vast array of digital marketing tools and tech which allows his agents to do a lot more deals a lot easier. 1 Percent Lists operates as a PRO-AGENT discount real estate brokerage where they focus on agent profit, production, and work life balance.
1 Percent Lists has been featured in several publications including Inman, Follow Up Boss and others. It is one of the fastest growing companies seeing 10x revenue growth between the years of 2017 and 2020, doubling its sales volume every year since inception, and now rapidly franchising across the country.
In The News
How this disruptive real estate brokerage opened 14 franchises in Q1
A massive sellers’ market has persisted for several months and has totally upended the North American real estate market. Agents are running themselves ragged trying to secure homes for their buyers, but the supply of listings is desperately low. More than ever, agents are having a hard time getting those listings.....
How to Reach $100 Million in Transaction Volume with a 1% Listing Commission
When Grant and Kelly Clayton started a FULL SERVICE brokerage that only charges 1% commission, everyone said he was crazy. But with a bulletproof conviction in the discount brokerage model and a solid path toward hitting 140+ home sales this year for his team, he simply isn't fazed. One of our favorite things.....
Discount real estate brokerage unveils low-cost franchise option
If 2020 has shown us anything, it is that many of the ways that we have done things in the past can change in a heartbeat. Although real estate sales continue to stay strong, we have learned new ways of marketing, communication, and getting through a real estate transaction. In 2015, 1 percent.....